LS. My own brand identity

The main challenge was to make something durable, but still dynamic and flexible. A few principles were defined as a starting point for an evolving identity. New requirements, feedback and experiences will make me widen and optimize the system.


Year / Client

2019 / Myself


Tags

#brand Identity #user interface #web design #design system #digital #animation #principles

Logo and safe area

Color and scale

Default

Possible application

On dark background

Palette

Typography