LS. My own brand identity

The main challenge was to make something durable, but still dynamic and flexible. A few principles were defined as a starting point for an evolving identity. New requirements, feedback and experiences will make me widen and optimize the system.


Year / Client

2019 / Myself


Tags

#brand Identity #user interface #web design #design system #digital #animation #principles

Luca Sorrentino Logo and gradient

Logo and safe area

luca sorrentino logo in grid
luca sorrentino logo white

Color and scale

luca sorrentino logo normal blue

Default

luca sorrentino logo in gradient

Possible application

luca sorrentino logo white

On dark background

Palette

Corporate colors Luca Sorrentino Design

Typography