DaNonna - Italian specialities from small producers

On DaNonna.ch you can find delicious Italian specialities from small producers. The vision of the startup is to provide the most exciting food experience, cultivating a beneficial relationship with all stakeholders and the environment. The products are carefully selected according to several criteria based on quality and sustainability, and from suppliers that would be too small to access export markets.
As the co-founder of this e-commerce, I took on different responsibilities, from business development to project management, UX design and content creation. We have been facing unusual challenges: The exploration phase worked as lean research to prove the business model and the in-house implementation imposed significant technical constraints. The DaNonna team sees this project as a means of spending time together and experimenting with new tools and knowledge.


2021 / DaNonna


#strategy #business-modelling #wireframes #design #management #network-management

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mockup DaNonna ecommerce